Communiquer, prévenir, éduquer

Résumé : This article offers a comparative analysis of the rhetoric of risk found in pedagogical devices produced for school children by food service companies and by editors and teachers. Discursive strategies used to construct the idea of risk are highly normalized, both responsibilizing and reassuring, and portray food risks as both real and undefined. A functionalist and positivist approach to nutrition, which emphasizes childrens’ autonomy and capacity for self-governance, serves the needs of both teachers, faced with difficult choices due to the emerging importance of health education in school curricula, and the new image of the corporate actor as educator.
Type de document :
Article dans une revue
communicationorganisation, 2014, pp.99--114. 〈10.4000/communicationorganisation.4512〉
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http://hal.univ-lille3.fr/hal-01281081
Contributeur : Laboratoire Geriico <>
Soumis le : mardi 1 mars 2016 - 15:54:53
Dernière modification le : jeudi 12 avril 2018 - 11:08:14

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Simona De Iulio, Susan Kovacs. Communiquer, prévenir, éduquer. communicationorganisation, 2014, pp.99--114. 〈10.4000/communicationorganisation.4512〉. 〈hal-01281081〉

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