Communication et travail : sortir de l'ambiguïté

Abstract : In this paper we shall examine the relationship between communication and work that have never been entirely clear in the field of organizational com munication. even in the most advanced research in organizational communication such as those of the Montreal School (taylor & Van every 2000) from which we borrow also many concepts, communication is analyzed as allowing to manage the organization in order to achieve its productive activity resulting in the end by tangible products.to overcome this ambiguity we will mobilize the theoretical framework of the Semiotics of Cooperative transactions (StC) based on the philosophy of pragmatism (Dewey & Bentley, 1949, Zacklad 2010, 2013). relying in particular on the work of Greimas (1966) also mobilized by the school in Montreal (Coreen 1999) the STC analyzes all human action in terms of transactions producing mediating artifacts carrying dominant tangible or semiological value. We will then be able to clarify the status of communications in professional activities by offering a typology:* Performative Communication (in the terminology of the STC, fulfilling the performance, in other words constituting by itself the artifact bearer of value): the products of labor are mainly semiotic, as in immaterial and relational services, face to face interactions, writing, etc.. ;* Framing Communication of the performative communication: such communication can be understood as a form of meta-communication which can itself be seen as a special case of polyphony, or explicit dialogism allowing to frame the interaction;* Framing Communication of physical labor: accompany the production of tangible artifacts for coordinative purposes during the execution of the performance or to plan it in advance: defining objectives, recruitment and evaluation of the products...The majority of work in organizational communication seems to deal primarily communication in terms of framing without being able to really take into consideration the performative communication corresponding to productions of the company being a source of direct value to clients.our analyses should help to clarify the status of research in organizational communication, a term that we would like to replace by transformative communication, including both performative and framing communication.
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Manuel Zacklad. Communication et travail : sortir de l'ambiguïté. Communiquer dans un monde de normes. L'information et la communication dans les enjeux contemporains de la " mondialisation "., Mar 2012, France. pp.194. ⟨hal-00825957v3⟩

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