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The impact of media Participation on Fan-celebrity Relationship and cultural convergence : a case study on Korean Pop Fan community

Abstract : The introduction of the Web 2.0 facilitates the media globalization and democratization among consumers through interactive online interfaces, such as YouTube and Facebook. The topic of "participatory culture" from the user end has become the focus of burgeoning interest in communication research in recent years. Although a great amount of culture studies in communication illustrate that cultural differences between Western and Eastern culture are still existed even in today's world, we would like to propose "cultural homogeneity" built by a unique group of people around the world, the fans. Thus, regardless of cultural and national background, fans share uniform cultural practices and understandings among their communities. We further argue that media participation of fans contributes to build this "cultural homogeneity". To examine these propositions, this explorative study adopts the parasocial interaction literature to investigate fans' perceived relationship with their celebrities at the individual level through personal interview. Furthermore, we extend to the group level to better understand how media interactivity leads to building cultural convergence among fans.
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Conference papers
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https://hal.univ-lille3.fr/hal-00840668
Contributor : Compte Laboratoire Geriico <>
Submitted on : Tuesday, July 2, 2013 - 5:48:04 PM
Last modification on : Thursday, July 4, 2013 - 3:01:43 PM

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  • HAL Id : hal-00840668, version 1

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Jing Guo, Kim Hyekyung. The impact of media Participation on Fan-celebrity Relationship and cultural convergence : a case study on Korean Pop Fan community. Communiquer dans un monde de normes. L'information et la communication dans les enjeux contemporains de la " mondialisation "., Mar 2012, France. ⟨hal-00840668⟩

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