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L'invisible de l'image

Abstract : The good citizen practices of companies are an important thematic of their corporate communication; if there is an economic stake with these discourses to enhance the image of companies, there is political stake too. The way of citizenship in these discourses, and the position of the CNPF (National Committee of the French Employers, ex-MEDEF) about this thematic allow to understand this stake as an arrangement to invite the citizen to let to company a part of his political capacity.
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Contributor : Laboratoire Geriico <>
Submitted on : Tuesday, March 1, 2016 - 11:30:08 PM
Last modification on : Thursday, February 7, 2019 - 5:55:35 PM

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Thomas Heller. L'invisible de l'image. communicationorganisation, 2008, pp.116--129. ⟨10.4000/communicationorganisation.627⟩. ⟨hal-01281295⟩



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